Sense & Sensibility Why is it that the non selective NSAIDS with the higher chance of giving you an ulcer are over the counters, whereas the "safer ones" (Cox-2) are all prescriptions only?
“Doctors like to think they are not influenced by branding but they are. Why else would they still be writing prescriptions for Ventolin when a generic has been on the market for years?”
Did You Know?
Studies have shown that brand names that start with "plosive" letters like P, T, K or C are more effective. Think about Coca-Cola, Compaq or Kodak and you get the idea.
Canola = Canada Oil + Low Acid
Celebrex = the aspiration of celebrating life because of freedom from pain
Ibuprofen = Iso Butyl Propionic Phenyl (Ph pronounced as F)
Imigran to Imitrex - Glaxo changed the name of its migraine treatment in North America simply because the former, used in Europe/Australia, had negative connotations with the word "immigrant" in North American consumer test groups.
Largactil = Large Action (reflecting its broad indications in early days)
Lasix = Last Six Hours
Losec is Prilosec in the USA as it gets confused with Lasix
Murelax = Make U Relax
MUSE = the drug's method of delivery (Medicated Urethral System for Erection).
Nystatin = New York State + In (extraneous suffix); In being a common ending in early days like Aspirin = Acetysalicylic acid + Spiriacea (plant containing salicylic acid) + In
Premarin = Pregnant Mare Urine
Prozac = just a good sounding name; the positive and punchy 'pro' sound links to the 'z'-evoking a sense that the drug is fast acting - before the pop of the 'k' at the end. Or is it; Prozac comes from "professional" and "exact" because it targets an exact part of the brain and is marketed primarily to professionals.
Regaine is Rogaine in the USA as the FDA says Regaine is suggestive of a promise that you will get something back that you lost, when in fact, you will only keep it as long as you use it.
Robitussin named after Robins Healthcare Company
Warfarin = Wisconsin Alumni Research Foundation coumarin
By law, generics must have the same active ingredient and the same action as the brand-name version, which allows them to piggyback on the original safety and efficacy trials. But generics do have different inactive ingredients, which can affect how they are absorbed into the body. Generics can produce blood levels as much as 20% below or 25% above that of the original drug and still be considered "bioequivalent," according to Food and Drug Administration guidelines.
